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About Me Daniel here, Welcome to my online home! I thank you for visiting my blog. You can find a variety of marketing tips on the articles I provide. Take time to browse them as I guarantee that you would learn a lot from it read more..

4 Reasons Why Leaflet Marketing Still Works in 2014

4 Reasons Why Leaflet Marketing Still Works in 2014

Leaflet marketing has been one of the staples of marketing and promotion ever since the printing press and process has been invented.

I’ve had many people ask me before about what kind of print media is effective for marketing, and I always tell them that leaflets are one of the tried and tested methods.

There are several reasons for this, one of which being that it is one of the easiest ways to disperse information, as well as one of the cheapest.

Paired with some posters, leaflets can be a truly great tool for advertising.

And even now in 2014, they’ll still work fantastically here are a few reasons why.

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What Does Your Business Card Say About You

What Does Your Business Card Say About You

Every professional or business owner has to have a business card.

It’s just one of those things that has pretty much become standard these days.

Business cards are so ingrained into society that despite the fact that everything and everyone is going digital, people still have cards in their wallets or pockets as they are very handy when it comes to networking.

It also helps you to come across as professional when you hand a business card to someone rather than just telling them your contact details.

But what does your business card say about you?

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What Do You Put in Leaflets?

Okay, so we’ve spoken about why leaflet marketing still works in 2014. We’ve even spoken about what kind of questions you should be asking your client before you go to print.

So it seems we have skipped a whole part in the middle, the part where we actually figure out what content to put where and what content to put up to begin with. So let’s go ahead and talk about that and how you can improve your leaflet marketing campaign.

leaflets-2-image

Say that I have a client who deals in kitchens that are modern and contemporary. What would I put in their leaflets? Well, let’s see… here’s a bit of a list of what you should be putting in leaflets in general!

 

Present the Whole Picture, Unless You Want to Sell People on a Preview
Know that not everyone gets drawn in by the preview thing. Not a lot of people see something and then want to know about it so desperately that they just have to call you to find out more unless they actually really are desperate for something you provide.

And just as in that case, it is best that you present the whole picture—for someone who is selling kitchens you would not want all the focus (and images) to just be on a couple things inside the kitchen, no matter how notable they may be.

 

Meanwhile here is a video tutorial on how you can get the most out of your leaflets:



People want to see the stove, and the sink, and the flooring and the walls, sure. But they want to see those things in one photo, not in separate images.

 

A Good Ratio of Image to Text Content
Leaflets are good for disseminating information, sure, but you can’t rely on just slapping any old text onto a leaflet! You want people to remain interested and seeing a wall of text on a leaflet is going to do the complete opposite of what you want—they will end up through the leaflets away.

It’s a giant waste of perfectly good resources. So if you want your leaflets to be read through and perhaps kept, it is a good idea to keep the ratio of images to text content balanced.

leaflets-image

Good Design Choices
To be able to catch the attention of the people that you want to see the leaflet and actually keep that attention, you want good design choices on and for your leaflet.

Not everybody is talented or skilled enough to do this on their own and there is no shame in that—that is why graphic designers and artists exist! If you would like to have a leaflet that is pleasing to the eye and that is laid out in the most efficient way (for the readers’ benefit and in the end for yours as well), then you will want to hire a graphic designer.

They really come in handy too when it comes to colour choices.

Oh and of course, don’t forget to include information on the company—where to buy whatever it is they’re selling, and how to get in touch with them!

Marketing Materials You Can Print Other Than Paper

I used to own a paper shop and we had a printing machine available that allows clients to print out documents and personalised stationery. As our printing processes became more and more sophisticated, we have managed to find printing and screen printing options that can work for practically any object or material.

 

While paper prints are still the most common material used for promoting your business, you can try to print other things too at a low cost. These personalized items are great for giving away at conventions and business events, and will often double as free promotion for your company, especially if they are meant to be worn.

 

Here are some of the most popular marketing materials that you can print on other than paper.

 

Lanyards

lanyards-image

Even schools that use neck lanyards will agree that lanyards are one of the best ways to promote your company or your organisation without requiring uniforms. A good lanyard that prominently displays your company colours and logo is a great way to show them off and they are a great option for giving away at conventions too.

They are quite cheap and affordable compared to other items in this list.

 

Shirts

t-shirts-image

Printed shirts have always been a great advertising option. If you want to print shirts, you may want to consider hiring a professional graphic designer to put together a design for you.

While simple logo shirts are great for companies that are already well established and have a recognizable brand, smaller companies may want to add some additional elements to communicate their brand better.

 

Fans

hand-held-fan

For someone who wants something a bit more practical, especially during the summer season, a printed hand-held fan is a great thing to give away as promotional materials. In addition to the standard folding fan, some companies now offer circular collapsible hand-held fans that can be folded up snugly.

The circular fans are great for doubling as a brochure too, but be careful not to overfill the fan with information.

 

Umbrellas

umbrellas-image

A bit pricier than the other options here, a printed umbrella is a very practical item to use as an advertising tool. Granted, most people will only see your ad while it is raining, but it is a great way to have a moving advertisement on the streets.

Umbrellas are best given away for special events or as a prize for the company, but well established brands can sell them too for additional profit.

 

Mugs

custom-printed-mugs

Office mugs and the like are a standard for many companies but it may not be the most effective option any more considering how many coffee mugs people receive over the holidays. I suggest that you only give away printed coffee mugs as part of your advertising if your company is directly related to the coffee industry.

Even bakery shops and confectioneries can create their own personalized mugs if they like.

 

Now here’s a Video about How to Design Effective Marketing Materials for Print and Web Sites Using AIDA Formula…

Why Do You Have to Change Your Logo?

sample-logo-imageYou have heard it hundreds of times before: the logo you started with is the one that you should stick with forever. However, I believe that you should change your professional logo or your company for a variety of reasons.

 

After all, when it comes to marketing, especially on print ads, business cards, and websites, your logo is your company’s signature – it your company’s face. That is why your logo can often make or break your design, and poorly designed logos can look unprofessional and unattractive.

 

For example, I once came across some facilities for business meetings in Leeds City Centre. For same strange reason, they had an atrocious looking logo that is reminiscent of clip art from the late 90s. This kind of raw design aesthetic not only looks unprofessional, but is downright ugly. I felt that I could not rent their business meeting facilities Leeds, as I felt unsure over whether they are even a trustworthy company. Their logo simply did not make a good impression.

 

However, a couple months later, I revisited the place and was pleased to see that they have hired a real graphic artist to redesign their logo for them. Not only does it look better, but it also made their venue more visible, as the logo truly caught your eye, even if you are speeding past them in a car.

 

So if you still need convincing about changing your logo, read on.

 

Your Logo is Poorly Visualized

 

A poorly visualized logo is a weak logo. Sometimes you need to go with something that is cleaner, more attractive, and is capable of drawing the user in. Remember that logos are best when they are recognizable even from afar, and do not lose their integrity even if placed in grey scale.

Meanwhile, Here is a video on how you can create an amazing logo using Adobe Illustrator CS5:

A poorly visualized logo will disappear if placed in grey scale and may not be readable or recognizable if shrunk down to a centimetre. If you notice that your logo has these design flaws, change it.

 

Re-branding is Required

rebranding-image

Re-branding is usually not a good idea but sometimes it can do a lot for your logo. For example, the Museum of London’s original logo consists of a boring red box with the text “The Museum of London” written inside. However, they wanted to re-brand it into something more hip and new, something that was in line with the times.

 

Their clever new logo looks like a layered set of amorphous blobs in different colours, but it actually represents the shape of London and how it grew over the years. It is a history lesson and a striking logo all in one.

 

Your Company Merges with Another

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It is not uncommon for one company to merge with another. If this happens, the original company may want to re-brand themselves to reflect their new business partnership. Sometimes, companies merely decide to merge their logo with their parent company, but some go with something completely fresh and new.

How to Look Professional

We’ve covered business cards before, and just how useful they can be. We’ve discussed about just how important they can be, and just how effective they can become when it comes to marketing yourself as a person and also for marketing your business (or your professional services).

But it doesn’t, and shouldn’t, stop at just your business cards. You can’t get by in the professional world with just a well-designed and nicely printed business card—you need to back it up with the way you look and the way you act as well as the way you present yourself to the world.

So how can you look professional—well, other than by having a professional business card of course?

Be Certifiedcertified
The first and most important thing you can do to look professional is to make sure that you have certification in whatever it is you claim to be an expert in.

So, if for example you are in the field of business (perhaps coaching) and you are wanting to appear more professional, then having a business coaching certificate really helps.

Having something on your wall that can give your clients or potential clients confidence in you is a really good idea and really makes you appear not only professional, but also credible.

Dress Professionallycorporate-attire
You will not appear professional if you dress yourself sloppily. If you are trying to conduct business and go to a meeting with higher ups and you are dressed as if you are going on a lazy Sunday stroll, you will never get anywhere.

People will take one look at you and never take you seriously—so if you are going to a business meeting, dress for a business meeting.

If you are appearing in front of people to give a speech, then dress as if that is what you are about to do. Don’t dress as if you are just going to the grocery store to pick up some apples.

Be Confident
Confidence is half of what makes a professional business person. It doesn’t matter whether you are a man or a woman—if you are confident, it shows. It makes you appear professional, competent, approachable and skilled.

Of course just make sure that you can back that confidence up with skill. Be careful not to look over confident, however, as if this is what you do then you will put more people off than anything else. Not good when you are trying to make good business connections.
skills
Be Skilled
There is no reason to give out business cards and present yourself as something if you cannot deliver what you promise. In most cases, that can be called fraud—don’t do that to yourself and give yourself problems in the long run.

If you want to be professional then you need to be able to deliver on your claims—there is no reason for you at all to not invest in your own skills and talents, after all. This is the foundation of your profession.

 

Meanwhile, here’s a short video training on how to look professional in any event.

The Different Types of Paper Stock and How it Affects Your Marketing

Now, we talk about printing and marketing a lot but we have not discussed how paper and paper stock affects your print materials, and subsequently, the effect that you have on your target audience.

Whether you are designing for a client or for a casual acquaintance, the paper stock is likely one of the first few things that someone will notice. Even if you have a beautiful, eye catching design, choosing the wrong type of paper can cheapen the overall look of your design.

In fact, choosing a great piece of paper stock can make even the cheapest print materials look stunning. It can also allow you to portray a certain feel.

For example, matte paper is a great choice if you want a clean, professional finish for a banking company. However, choosing a colourful glossy paper to advertise a science day camp for the school summer holidays, can make your add seem more urgent, fun, and exciting.

Here are a few examples of the different types of paper stock and how they are used. Note that these can come in varying thickness and weights, depending on what is available at the printing company that you have chosen.

Some can vary from 90 GSM to 420 GSM.

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Silky Matte

Probably the most common paper stock, this paper has a smooth, matte surface and can be used for a large variety of different types of print materials. Thicker varieties between 280 GSM and 420 GSM are great for business cards.

linen-paper

Linen

Another popular paper stock, linen paper has a very distinct fabric-like texture that looks neat and elegant. It is a favourite for weddingc invites and other formal events.

 

Now take a look at this video on what’s the difference between Laser printing and Inkjet printing using a linen card stock:

 

tant-paper

Tant

A rough, uneven surface that can be used for decorative designs. It often only features texture on one side of the paper.

particles-paper

Particles

Particles paper also has an uneven texture but it is somewhat smoother. It is often made of recycled paper so it has a nice environmental feel to it.

vintage-crafted-paper

Vintage craft paper

 Vintage craft paper has a very distinctive look. It has many fibre strands embedded in the paper, and has a light, textured surface.

pearl-papers

Pearl

Pearl paper has a smooth, iridescent quality with very fine, smooth glitter mixed in. It gives the paper a distinctive, glowing sheen.

nouveau

Nouveau

Nouveau paper is a heavy paper stock. It is quite neat in appearance but has a tendency to absorb a lot of ink during printing.

metallic-paper

Metallic

Metallic paper has a layer of metallic glitter or foil that makes the paper seem bright and shiny. It is a very decorative type of paper because of its flashiness.

glossy-paper

Glossy

Glossy paper has plastics mixed into the paper or coated over to give it a high gloss sheen. It is a popular paper stock option for a variety of various print materials, including magazines and brochures.

Glossy paper is more resistant to water damage than other types of paper stock.

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